They determine how easy it is to read the text on your logo. Readability is when type style, size, leading, color, tracking, and all other design elements come together to form an overall impression. Choose fonts with generous spacing making them easier on the eyes.Choose fonts with conventional letterforms (for example, serif and sans serif).Tips for choosing logo fonts that have high legibility: When looking for the best fonts for a logo, consider how legible you want your text to be. This is where serif and sans serif fonts come into play, designed in blogs and website content because they have high legibility. For example, decorative fonts have low legibility because they’re meant to be seen at a glance and not something you read at length.
A legible typeface makes it easy to tell one letterform from another. Legibility is the typeface design as in the width, stroke, whether it has serifs or not, and if there are any unique elements in it. To express that in your logo, you could consider going with a vintage-looking script like Belinda or Thirsty Script, or a modern font like One Day or Cooper Hewitt. So, if your primary audience is youngsters in their thirties who enjoy second-hand books, you might decide that your brand personality is creative, independent, and progressive. Then there are other families that include scripts, which often have an elegant and sophisticated look and give off the feeling of adding a personal touch, while modern fonts and slab serifs tend to be edgy, contemporary and creative. For example, serifs – fonts with little “feet” at the end of the strokes – have a more traditional and timeless feel, while sans-serifs (fonts without the feet) are considered more modern, friendly, and relaxed. There are three to five main font families, and each with its own “personality traits”, or messages that they communicate. The question then is – how do you know what are the best logo fonts that will suit your brand personality? Your brand personality is essentially the “human” aspect of your brand it guides the way you talk to your customers and influences the visual identity you create to showcase your business – like your logo! It should immediately build a connection with the audience you’re trying to reach and reinforce the message of your brand. What's there are a few rules you should consider when choosing your logo font.įirstly, your logo font should be aligned with your brand's personality. Legibility and readability are more readily quantifiable than mood, so it’s best to address that first.Ī key things to remember is that there’s no one “right” font for your business logo design. One way to address this is to break down the font selection process into objective and subjective parts. This is easier said than done, and in design, each of these elements demands a certain degree of independent consideration. Appropriateness (connection with the audience).Whatever may be the case, the font you choose for your logo needs to strike a good balance between: If you’re the business, you’ll know how you want your audience to feel if you’re a designer, this directive will come from your client. The reaction is your goal, and it’ll guide you in your designing process. One of the first things to do when choosing a font is determine how you want your audience to react to the text.
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